The role of product category for brand relationships
CONSUMER BRAND RELATIONSHIP ™
The Journal of Product and Brand Management 1993-1994 : Free Texts : Free Download, Borrow and Streaming : Internet Archive
The Journal of Product and Brand Management 1993-1994 : Free Texts : Free Download, Borrow and Streaming : Internet Archive
PDF) Journal of Product & Brand Management
Journal of Product & Brand Management, Volume 20, Issue 7 by Sarah M. Maxwell · OverDrive: ebooks, audiobooks, and more for libraries and schools
Cleopatra Veloutsou (@C_Veloutsou) / Twitter
PDF) Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management - Enlighten Publications
Perceived brand portfolios: how individual views hamper efficiency
Journal of Product & Brand Management
Journal of Product & Brand Management | Emerald Insight
Journal of Product and Brand Management
Journal of Product & Brand Management | Scholars Portal Journals
Journal of Product & Brand Management | Emerald Publishing
Journal of Product & Brand Management Template - Emerald Publishing
PDF) Brand building in software SMEs: An empirical study
PDF) Journal of Product & Brand Management | Dung Phạm - Academia.edu
A semiotic analysis of the extendibility of luxury brands – Brands & Values Chair
Searching for competitive advantage with the brand extension process
Product placement practices in prime-time television programmes in Hong Kong: International Journal of Advertising: Vol 37, No 6
An investigation of product purchase and subsequent non‐consumption – topic of research paper in Economics and business. Download scholarly article PDF and read for free on CyberLeninka open science hub.
A theoretical study on country brand and its management
Dimitrios Journeys: Brand management and cocreation-lessons from tourism and hospitality - JOURNAL OF PRODUCT AND BRAND MANAGEMENT 30(1)
Journal of Fashion Marketing and Management | ICI Journals Master List
Guest editorial
Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage
